The Economics of Saint Valentine: Trends in Consumer Behavior

Valentine's Day, celebrated annually on February 14th, has evolved into a significant economic event, with consumers spending substantial amounts on gifts and experiences to express affection. Understanding the economic impact and consumer trends associated with this holiday is crucial for businesses, especially those in the gift card and email marketing sectors.

Easter Gifting Economics: Why Gift Cards Are Quietly Winning

Gift cards are emerging as the dark horse of Easter gifting, offering flexibility for recipients and a stress-free choice for givers.

Why 33% Of Consumers Actually Choose Gift Cards (and can help any business)

This week we explore how Gift cards continue to be a holiday favorite, though recent data reveals nuanced changes in how people give and use them.

5 Gifting Trends; Seasonal Insights From BofA; Lessons From Walmart's Gift Card Program

This week we explore escheat laws, as a growing number of states move to exclude or exempt gift cards from these regulations, allowing businesses to retain unused gift card balances instead of turning them over to state authorities.

Gift Card Compliance, Year-Round Revenue Boost, Spa Sales Success

This week we dive into Anti-Money Laundering (AML) polices, and how it impacts gift card sellers' activity.

Starbucks’ Gift Card Playbook, Gen Z Gifting Trends, Fee-Free States

Did you know? Younger generations increasingly favor gift cards during the holidays. They see them as practical, flexible gifts that let recipients choose exactly what they want—making "missed gifts" a thing of the past.

Gen Z’s Love Gift Cards, $4T Growth, Digital vs. Physical

The Digital vs. Physical Gift Card Dilemma: Striking the Right Balance for Your Business

Gift cards have become a cornerstone of the global payments and gifting landscape, offering unparalleled flexibility and convenience for consumers and businesses alike.