Long Form Article

Weekly Round UpLong Form Article Research Deep Dive
Long Form ArticleLong Form Article
Trading Down Becomes the New Normal for Shoppers

Trading Down Becomes the New Normal for Shoppers

As price pressures continue to weigh on household budgets, consumers are increasingly adjusting how they shop rather than whether they shop.

Long Form ArticleLong Form Article
From Scroll to Sale: How Social Platforms Are Powering the Next Wave of Ecommerce

From Scroll to Sale: How Social Platforms Are Powering the Next Wave of Ecommerce

Social media is no longer just where discovery happens—it’s increasingly where transactions begin and end.

Long Form ArticleLong Form Article
Fashion Slows Its Stride: Adapting to a Prolonged Low-Growth Era

Fashion Slows Its Stride: Adapting to a Prolonged Low-Growth Era

The global fashion and luxury retail industry is entering a structurally different phase, one defined not by rapid expansion but by persistent low growth and heightened volatility.

Long Form ArticleLong Form Article
Value Seeking Is Structural, Not Cyclical

Value Seeking Is Structural, Not Cyclical

For years, consumer value seeking was treated as a mood that rose and fell with inflation, gas prices, or confidence indices.

Long Form ArticleLong Form Article
Consumer Switching Behavior: Price, Trust, and the New Value Equation

Consumer Switching Behavior: Price, Trust, and the New Value Equation

Consumer loyalty is undergoing a structural reset. Recent research highlights that switching behavior is no longer driven by isolated triggers, but by a layered perception of price fairness, transparency, and total value delivery.

Long Form ArticleLong Form Article
The Direct-to-Consumer Market: Why Owning the Customer Is Becoming the Defining Retail Advantage

The Direct-to-Consumer Market: Why Owning the Customer Is Becoming the Defining Retail Advantage

The direct-to-consumer (D2C) model is no longer a peripheral experiment in retail—it is rapidly becoming a core strategic pillar for consumer brands and a critical lens through which investors should evaluate long-term value creation.

Long Form ArticleLong Form Article
The Scroll-to-Buy Economy: How Social Content Drives Purchases

The Scroll-to-Buy Economy: How Social Content Drives Purchases

Social shopping—where browsing and buying happen on the same platform—is gaining traction, but adoption isn’t universal.

Long Form ArticleLong Form Article
Consumer Savings Trends Show Mounting Pressure as 2025 Approaches

Consumer Savings Trends Show Mounting Pressure as 2025 Approaches

How consumers are adjusting their saving habits—and the measures they’re taking to cope.

Long Form ArticleLong Form Article
European Consumers End the Year Cautious but Resilient

European Consumers End the Year Cautious but Resilient

As Europe moved into the final quarter of the year, consumer sentiment across the continent remained subdued but stable, reflecting a prolonged period of economic uncertainty rather than acute deterioration.

Long Form ArticleLong Form Article
Sustainability in eCommerce: From Priority to Practice

Sustainability in eCommerce: From Priority to Practice

Sustainability has become a defining force in global eCommerce, reshaping how products are manufactured, packaged, shipped, and delivered.

Long Form ArticleLong Form Article
U.S. Holiday Spending 2025: Slower Growth, Smarter Shoppers, and a Shift Toward Value

U.S. Holiday Spending 2025: Slower Growth, Smarter Shoppers, and a Shift Toward Value

After a decade of steady growth, the 2025 holiday shopping season is shaping up to be a paradox of record-breaking totals and restrained enthusiasm.

Long Form ArticleLong Form Article
Holiday Shopping Trends to Watch in 2024–2025

Holiday Shopping Trends to Watch in 2024–2025

As consumers head into the next holiday season, fresh data from KPMG reveals that shoppers are sharpening their priorities—and embracing a hybrid approach to bargain hunting.