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Tax Refund Season in the US: Understanding Its Impact on Consumer Behavior
Tax refund season is a critical period for both consumers and businesses in the United States. Each year, millions of Americans receive a financial windfall as refunds from the Internal Revenue Service (IRS), injecting billions of dollars into the economy. This influx of discretionary income influences spending patterns, savings behavior, and overall economic activity in distinct ways.
Consumers Are Shifting Their Habits—Why Restaurants & Retailers Could Be the Big Winners
This week we dive into shifting consumer spending habits, where experiences like dining, groceries, and travel take priority over material goods, creating a strong opportunity for gift cards to offer flexibility in indulgence and budgeting.
The Economics of Saint Valentine: Trends in Consumer Behavior
Valentine's Day, celebrated annually on February 14th, has evolved into a significant economic event, with consumers spending substantial amounts on gifts and experiences to express affection. Understanding the economic impact and consumer trends associated with this holiday is crucial for businesses, especially those in the gift card and email marketing sectors.
