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U.S. Father’s Day Spending Trends
Jun 11, 2025

U.S. Father’s Day Spending Trends

Alongside Mother’s Day and Valentine’s Day, Father’s Day has firmly established itself as one of the top retail events in the U.S.

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The Rise of eCommerce in Africa: Market Dynamics, Growth Drivers, and Investment Outlook
May 28, 2025

The Rise of eCommerce in Africa: Market Dynamics, Growth Drivers, and Investment Outlook

Africa's digital transformation has ignited a remarkable surge in eCommerce activity, catalyzing a revolution in how people shop, pay, and engage in commerce.

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Mother’s Day, A Steady Growth Opportunity for Retail and Gifting Sectors
May 14, 2025

Mother’s Day, A Steady Growth Opportunity for Retail and Gifting Sectors

Mother’s Day has evolved far beyond a simple celebration of maternal bonds, it has become a pivotal event on the consumer calendar, one that increasingly captures the attention of investors and retailers alike.

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The Economics of Clothing
Apr 30, 2025

The Economics of Clothing

Global apparel market revenue has shown a resilient upward trajectory, with projections indicating growth from $1.57 trillion in 2019 to $2.04 trillion by 2029.

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Easter Economics: Cracking Open Seasonal Consumer Trends
Apr 17, 2025

Easter Economics: Cracking Open Seasonal Consumer Trends

Easter is more than just chocolate eggs and pastel packaging—it’s a significant moment on the consumer calendar that offers valuable insights into seasonal purchasing behaviors, promotional strategies, and supply chain shifts.

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Mergers, Markets & Meals: Private Equity’s Strategic Play in the F&B Sector
Apr 10, 2025

Mergers, Markets & Meals: Private Equity’s Strategic Play in the F&B Sector

Private equity’s engagement in the food & beverage (F&B) sector has proven to be more than a short-term trend—it’s a long-term investment strategy driven by consumer resilience, innovation, and market consolidation.

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Tax Refund Season in the US: Understanding Its Impact on Consumer Behavior
Mar 20, 2025

Tax Refund Season in the US: Understanding Its Impact on Consumer Behavior

Tax refund season is a critical period for both consumers and businesses in the United States. Each year, millions of Americans receive a financial windfall as refunds from the Internal Revenue Service (IRS), injecting billions of dollars into the economy. This influx of discretionary income influences spending patterns, savings behavior, and overall economic activity in distinct ways.

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The Economics of Saint Valentine: Trends in Consumer Behavior
Feb 13, 2025

The Economics of Saint Valentine: Trends in Consumer Behavior

Valentine's Day, celebrated annually on February 14th, has evolved into a significant economic event, with consumers spending substantial amounts on gifts and experiences to express affection. Understanding the economic impact and consumer trends associated with this holiday is crucial for businesses, especially those in the gift card and email marketing sectors.

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The Digital vs. Physical Gift Card Dilemma: Striking the Right Balance for Your Business
Dec 20, 2024

The Digital vs. Physical Gift Card Dilemma: Striking the Right Balance for Your Business

Gift cards have become a cornerstone of the global payments and gifting landscape, offering unparalleled flexibility and convenience for consumers and businesses alike.

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